137 NEWBURY STREET
The Brooks Hyperion House, located mere steps from the marathon finish line, brought five-days of pop-up experiences to Newbury Street. The activation featured group runs, free swag, instagrammable moments, and a chance to shop the all-new Brooks x Des Run Boston Collection!
The SCRATCH Nail Wrap pop-up at The Current featured founder and CEO, Nina Park, as she joined forces with local artists from all backgrounds to reimagine and explore new SCRATCH colors and concepts. The shopping experience and creative series of events brought nail wrap designs and Mani Kit subscribers to Boston’s Seaport from May-July.
Everyone should experience what better feels like, whether it be better recovery, better sleep, or a better state of mind. Beam’s products are made using organic pharmaceutical-grade CBD; 100% THC-free, 100% ready to elevate your every day.
POP UP TO PERMANENT
Located at 285 Newbury Street, the Trackhouse is home to Tracksmith’s first retail store and a community hub for runners. Featuring their latest collections and home to corporate offices, the Trackhouse is the epicenter of the Tracksmith world.
220 NEWBURY STREET
Rowing Blazers returned to its founder’s hometown of Boston to open a clubhouse-themed pop up on Newbury Street for a one week. The pop-up featured the brands stylish tailored blazers for men and women, limited edition collaborative pieces with Merz B. Schwanen, and more.
ISLAND CREEK OYSTERS
299 NEWBURY STREET
Island Creek Oysters popped up on Newbury Street with a month-long pop-up retail shop to feature $15 domestic caviar options, as well as a dozen oysters to go for $15. Shelves were also filled with swag for all the foodies, including t-shirts, shucking knives, French oyster platters and more.